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Saturday, February 05, 2005

super bowl  

posted by Michael Piwonka 1:29 PM
It's that time of the year again. The hullabaloo surrounding the Super Bowl has eclipsed the game, even though we've had several decent games lately.

While I don't really care about the teams involved, I will definitely be watching, just like most of the rest of America. The spectacle is what I tune in for.

I haven't seen many advertisements that I would consider innovative in the last couple years; I guess I've become desensitized over the years. Every year it becomes harder to "wow" me as the bar is raised for advertisers.

I expect this year to be especially mediocre. With the puritanical backlash to Janet Jackson's breast from last year, everything will be politically correct this year.

I've heard about a couple ads that were pulled from this year's line-up because they were too controversial. For example, there was an ad featuring a priest "lusting" after his SUV. Another ad makes fun of the wardrobe malfunction from last year.

I would love to see those. I think this country needs to learn to laugh at itself. However, the religious right will protect us from ourselves, so we'll be left with the mundane.

But I can depend on the last bastion of freedom: the Internet. If those ads get cut from network TV, they'll surely surface on the web. And I hope the companies that paid for them receive more attention and benefit from the notoriety cyberspace provides them.

Lastly, isn't it ironic that Paul McCartney, a symbol of society's decline in the 60s, is what we hold up as wholesome today? Perhaps in 40 years Janet Jackson will hobble out during a Super Bowl halftime show, providing the decadent society with some clean entertainment.

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random. arbitrary. completely unnecessary. yet refreshingly therapeutic.




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